Ninja Mama is an Australian-founded postpartum recovery brand creating practical, hospital-ready and at-home recovery essentials for new mums. Our range includes peri bottles, perineal cooling and heat therapy packs, postpartum underwear, scar care products, breastfeeding support and recovery essentials as well as our beautiful 'pink suitcase' gift bundles. Our products are designed to support mums after birth. Our range is intentionally beautiful and aims to provide beautiful gift ready items that women love to buy, gift and receive. Established in 2018 Ninja Mama was Australia's first dedicated postpartum recovery brand.
At Ninja Mama, we believe postpartum recovery should evolve as a mother's needs change. That's why we've created a 2-Stage Postpartum Recovery System designed to support mums from the first hours after birth through the weeks that follow.
The first few days after birth are often marked by heavy bleeding, swelling and tenderness. During this stage, we recommend:
As bleeding becomes lighter and healing progresses, recovery needs change. During this stage, we recommend:
Our recovery system is built around five essential pillars:
Beyond perineal recovery, Ninja Mama also offers breast care products and lactation support essentials, helping mothers feel supported throughout the fourth trimester.
Because recovery changes. Your care should too.
Founded in 2018 by mum-of-two Louise, Ninja Mama was created to support women through postpartum recovery with practical, high-quality essentials designed to be genuinely useful after birth. What began with a single peri bottle has grown into a trusted postpartum recovery range used by mums worldwide.
At Ninja Mama, we don’t create products for trends or novelty. Every product in our range exists for a reason — to support women through real postpartum recovery.
Our approach is grounded in practicality, quality and care:
Hi, I’m Louise — founder of Ninja Mama.
This research was inspired by what I hear from mums every day. At expos, through customer messages, and in conversations across our community, the same words come up again and again: “I had no idea postpartum would be like this.”
That consistent feedback is what led me to formalise this research — to better understand the scale of the issue and help bring more awareness to postpartum recovery in Australia.
At Ninja Mama, we don’t just create thoughtfully designed recovery products — we’re also committed to education, awareness, and advocacy for better postpartum support. Because the fourth trimester is real, and women deserve to feel prepared for it.
